Videos in marketing Video on demand It’s all about quality [Video]

Consumers use a wide range of video-enabled devices to watch more than just movies, TV shows and funny clips. Video is equally well suited for a variety of other messages – the key is the quality of the videos and the right way to address the target group.

Company and product presentations, application scenarios, explanatory videos, employer branding campaigns, etc. – all this content can be attractively prepared and tailored to different target groups using video on demand. Ad-supported video on demand (AVOD) is a common means of financing this content. According to the industry association Bitkom, ad-supported video on demand (AVOD) is growing rapidly. To keep viewers happy on a variety of playback devices, the quality of the videos is crucial for publishing companies. However, the term “quality” encompasses more dimensions than most people initially realize.

## Just a question of resolution?

When you think of video quality, the first thing that comes to mind …