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Entrepreneurship

The Great Pitch Company First to Add Wellbeing Coaching to Pitch Consultancy Services Marketing Communication News [Video]

The Great Pitch Company (TGPC) have become the first business development consultants to add wellbeing services as part of their offering with the hire of executive coach Paul Wilson.

Paul will work alongside founder and CEO Marcus Brown and his team, with an adjacent and complementary offering to the consultancy’s work in driving up win rates for agencies, whilst driving down wasted resources. Whilst the consultancy focuses on helping agencies win pitches, Paul will ensure that the agency pitch team are mentally well prepared for the emotional demands of a pitch so they can perform at their best.

Paul has over 25 years of experience in media and advertising, including Global Chief Strategy Officer at Vizeum and later at Local Planet, an independent media network. He has rolled out global agency training programmes, run global client workshops and facilitated board away days. Most recently he qualified as a coach and launched his own coaching …

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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked