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Entrepreneurship

How to Establish an Online Presence for New Businesses [Video]

So you’re starting a brand new business – Congratulations! Embarking on a new business venture is always an exciting time.

Even if you’re not a particularly online business, it’s imperative that your company establishes a strong web presence.

However almost 2 million UK small businesses don’t have a website according to Approved Index, potentially costing them over £343 billion each year. Thankfully that’s in total – not each!

So without further ado, let’s get your brand new biz found online…

Many small business owners make the mistake of thinking “why go to the trouble and cost of creating a website when social media presence is free?”. Though it’s important to put effort into your social visibility, a website gives you an online base of operations – a shop front that’s uniquely your own.

Through distinct copy, design, and branding you can paint an individual picture of your business that sets you …

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Categories
Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked