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Entrepreneurship

Slay Perfectionism with Good Enough to Go for Career Momentum [Video]

As a career development and executive coach, I work with many individuals who are focused on making changes to their careers to better align with professional values and strengths.  But for some, their best plans often get stalled in analysis paralysis, which results in stagnation and a hard stop to all forward momentum.

Brave, Not Perfect

If you’re looking to shake off your fears and move forward in your career, I highly recommend Reshma Saujani’s book, Brave, Not Perfect.  Saujani, who founded Girls Who Code, says that, for women to succeed in the career world, it’s about more than just leaning in or boosting self-confidence – she says it’s about finding courage.

According to Saujani, “The socialization of perfection has caused us to take less risks in our careers…it means our economy is being left behind on all the innovation and problems women would solve if they were socialized to be brave.”

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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Categories
Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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