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Entrepreneurship

How Many Videos Do I Need to Showcase Company Culture? Stories Incorporated

Reading Time: 7 minutes

Company culture videos are an essential tool for showcasing your values, attracting top talent, and strengthening your employer brand. But a common question arises: how many videos do I need to effectively communicate my company culture?

The answer depends on your company size, talent goals, and the sophistication of your employer brand and recruitment marketing strategy. However, there are a few key types of videos that every company should consider to build a strong and versatile library of culture content.

The first video every company should create is a comprehensive culture overview video. Created to appeal to all candidates and team members, this foundational piece introduces your company culture and sets the tone for all your employer branding content. 

An overview video is essential because it highlights your core values, mission, and what makes your workplace unique. It also brings your employee value proposition (EVP) to life, if you have …

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Entrepreneurship

PepsiCo's Secrets for Talent and Culture. [Video]

Are you looking to build a team of unicorns 🦄 for your business?Dive into this enlightening conversation with Chris Do as he sits down with PepsiCo's SVP and Chief Design Officer, Mauro Porcini, to uncover the secrets of identifying, nurturing, and retaining exceptional talent. 🌟Mauro Porcini shares his expertise in creating a culture of innovation and the critical role of a Chief Design Officer in shaping both products and team dynamics. Whether you're hiring your first employee or managing your 300th, this video will equip you with the strategies you need for a thriving, loyal, and productive workforce.Key Takeaways:✅ How to identify individual superpowers in your team✅ The importance of embodying the traits you seek in others✅ The art of inspiring your team for maximum creativity and loyalty✅ Balancing fair compensation with nurturing a shared vision✅ The Chief Design Officer's role in finance, HR, and corporate culture✅ Blending disruption & integration to propel business valueMauro Porcini doesn't just talk the talk; he's backed by years of delivering concrete results and has cultivated an environment driven by love and respect at PepsiCo.In this episode:0:00 - Intro0:31 - Identifying People's Superpowers01:03 - Strategies for Hiring the Right Talent02:06 - Personal Development and Role Modeling03:08 - Growing and Retaining Talent within a Company Culture04:08 - Compensation and Rewards in Talent Retention05:11 - The Crucial Balance in a Chief Design Officer's Role06:22 - The Dance of Disrupting and Integrating#hiringtalent #pepsico #companyculture Get access to more for FREE here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media