The value proposition: Show, dont tell [Video]
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Entrepreneurship

The value proposition: Show, dont tell [Video]

Knowing your product intimately can often lead you to get caught up in the technical complexity of what you’re selling. For example, your product may be the best chemical isomer on the market, but if your customer doesn’t have the background knowledge they need to be able to understand the jargon in your value proposition, you’ll likely have trouble selling your product.

What is a value proposition? It is a statement of the unique benefits your product will deliver to your target audience. The value proposition is critical to marketing success when starting a business.

During last week’s lecture at Entrepreneurship 101, Joe Wilson, education advisor at MaRS, explained why every business needs a strong value proposition.

Joe examined the three questions a value proposition should answer:

  1. What is your product or service?
  2. Who is your target customer?
  3. What value does your product provide?

He used discount store Winners to give an example of a good value proposition:

“Winners is a department …

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Branding and Marketing: What’s The Difference? With Vince Warnock [Video]
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Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest

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