Why do decision-makers at work really choose one person for a role over another? What actually makes them trust someone’s judgment? How do they decide in practice who to tap for important opportunities?
For the last 12 years, I’ve coached top performers at some of the world’s largest and most competitive Fortune 500 companies. As a result, I’ve been a trusted advisor to executives, C-suite leaders, and hiring managers who’ve confided in me their answers to all these questions.
Over time I’ve seen that technical expertise gets you far, but your ability to communicate persuasively determines whether your opinion is actively sought out or you have to fight to get your voice heard.
I’ve watched this play out across different industries and ranks. The ability to influence otherscan set you up for success. And vice versa. Take the smart subject matter expert who can’t translate their work into the language of …