Categories
Entrepreneurship

Outlaw inspires joyful giving with redesign of 22-year-old Not-For-Profit, Charity Vouchers Marketing Communication News [Video]

The not-for-profit company, Charity Vouchers, has collaborated with strategic brand design agency, Outlaw, to redesign their 22-year-old visual identity and breathe new life into the brand as they look to support more UK charities than ever before.

Founded in 2002, Charity Vouchers is a not-for-profit service that lets people buy and give charitable donations as gifts, with the recipient able to donate their voucher’s value to any UK Registered Charity – the only UK not-for-profit that allows people to do this.

As a unique business model with no substantial backers or start-up funding at the outset, the original branding was designed to communicate goodness and trustworthiness. However two decades later it was missing the ‘feel-good factor’ or a clearly defined point of difference for the brand vs. its competition.

In a post-pandemic era where giving has become even more important and consumers have hit peak ‘stuff’, a refreshed visual identity was also an opportunity to attract new audiences – including corporations …

Watch/Read More
  • Tags

Most Popular Posts Today

Most Popular This Week

Understanding Your ‘Why’: The Motivation Behind Starting A Business [Video]
►
Categories
Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

  • Tags
Branding and Marketing: What’s The Difference? With Vince Warnock [Video]
►
Categories
Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest

  • Tags

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.