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Entrepreneurship

Branding Process Walkthrough @ Insights Marketing Week [Video]

Branding Process Walkthrough @ Insights Marketing Week

Julia Eisenberg from Aspen Finn Research and David Paull from Lillian Labs share their recent branding journeys. What they learned can be a roadmap for your next rebrand.

Special thank you to Keen As Mustard for hosting the event- and for inviting us!

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https://www.Dialsmith.com and https://www.LillianLabs.com
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We are the experts in:
Online focus groups https://www.dialsmith.com/consulting-services/#Online-Focus-Groups
Online dial testing hhttps://www.dialsmith.com/consulting-services/#Online-Dial-Testing and
In-person dial testing https://www.dialsmith.com/consulting-services/#In-Person-Dial-Testing
And we are the creators of the industry-standard dial technology, the Perception Analyzer.

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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked

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Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook