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It’s only Tuesday, but are you ready for the long weekend? Of course you are.
You may also be ready for a cold can of lager—and the folks at Atlanta’s SweetWater Brewing Company are here to help along with their agency partners at 22squared.
The client just released its new Guide Beer, a lager with a very specific theme. Here’s the hero spot, which stars a few of those literal guides and illustrates the brand’s “goal of helping guides in need.”
As noted in the hero, 11% of profits from this new line will be “given back to guides in any circumstance of need which prevents them from working.”
The branding for Guide Beer goes all in on the theme, too. Its websiteincludes topographical guides to four mostly southern locations including the Florida Keys, the Chattahoochee River, Cape Hatteras and the Gauley …