FC Dallas and the Dallas Sports Commission have revealed a logo and details about their marketing effort to win World Cup matches in 2026. FIFA has announced North America will host the 2026 World Cup and will choose cities later this year.
FIFA has chosen, “We are Dallas,” as one of 16 “host city brands.”
The Dallas Sports Commission says the branding will include “faces, places and special FIFA World Cup™ stories that make Dallas unique as a Host City.” The organization says its logo includes bright green in the background and text in orange to highlight the brightness of the Dallas skyline.
“One of the things behind it is the energy, bold energy, how energetic we are, how we strive to be big and better,” says Dallas Sports Commission Executive Director Monica Paul.
Animations of the logo include stars to represent the Lone Star and Dallas Cowboys. The Dallas …
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