LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.
However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search results.
In this article, we’ll take you through why selecting the correct LinkedIn industry for your profile is important for the visibility of your company page and how you can utilise LinkedIn to grow your online presence.
LinkedIn Industries and Categories
When editing your company page, you may have noticed that LinkedIn requires pages to fill in the ‘Industry’ box in the ‘Overview’ tab. At this stage, a drop-down menu does not appear when …