Focus on Business Branding With Nakita M. Pope [Video]

Nakita Pope, Chief Chick and Principal Brand Strategist at Branding Chicks, takes us through the brand development process for business. Learn how your organization can improve and maintain the relationship that you have with your audience.

Office Hours for 2/27/2023 – Show # 1070

00:00 Start
05:10 What’s the difference between iStat Menus and iStatica Pro?
07:05 Can anyone explain why Sound Devices PIX240s, which record HD and have great preamps, are going for $4,000 on ebay, while PIX-E devices + PIX-LRs are going for a quarter of that or less? Did all those SpeedDrives die or something?
10:59 I got a cheap teleprompter off Amazon to setup at my wife’s desk for Zoom calls. What’s a good inexpensive desktop tripod solution to use to support it?
18:07 Morning Guys! Currently I export custom LTs as videos from Resolve for playout from Hyperdeck into Mimo. What other methods/interfaces would you suggest to display/edit (if needed) custom LTs/Graphics in real time instead of my current process?
21:09 I read that an 11 year old created a chat room using Google Sheets to bypass the school blocking social sites. Slides are topics or memes, and comments are chat threads. What is something you use in an unintended way that might actually be genius?
24:15 Recommendations for a ‘cheapish’ preamp. Coming out of Mac Studio to a reasonable pair of Andrew Jones bookshelf speakers. Focusrite Scarlett ? That sort of thing.
25:58 For Video Rack cooling and airflow, is it more efficient for the back of the rack to have Solid Blank Panels and Rack Fans for exhaust, or to have Vented Rack Panels? | (Building an installed 42U Video Rack with Blackmagic Switcher, Videohubs, Hyperd
29:22 some YouTube Premium subscribers have reported seeing a new option for video quality in addition to the 1080p playback option they’re is a second one for 1080p Premium. Does this indicate 4k may be a premium only option in the future?
33:02 I came across this app. They say they are “The first livestreaming app that broadcasts to YouTube in 4K.” Is this just marketing hype? [link]
37:11 Is there any solution aside from DMX for remote lighting control when you just want to set several presets for a set of lights to be controlled remotely over the web? DMX feels so overkill.
38:16 Waves Audio is retiring SoundGrid Studio (the studio-oriented SoundGrid host application) in favor of their live-oriented eMotion LV1 platform. For someone who doesn’t mix live, would it be best to migrate from SoundGrid to Dante or migrate to LV1?
39:05 What can you do with the eSata port on a synology drive?
39:39 If I do migrate my studio from SoundGrid to Dante, would DVS (at 4ms) or an RME Digiface Dante interface give me the lowest latency performance for use with virtual instruments?
40:31 Meta, kind of like twitter checkmark users, has “notable” users, will you become one?
51:32 Ross Video has a virtual appliance that simulates a Carbonite Black switcher frame. For those that want to familiarize themselves with “bigger” switchers without access to one, can the simulator be downloaded publicly?
52:11 Could this be the robot of the year? The makers of it say it was voted best robot at CES. What is your favorite household robot? [link]
54:43 Could anyone on the panel remind me the switch that Guy said works so well with NDI? Net gear?
55:19 What can we learn from past “immersion” trends? Were they poor ideas, fads, or ahead of their time? What current “immersive media” trends do you feel will persist, and which will fade, and why?
01:00:03 What portable microphone setup (e.g. to a laptop) would you recommend for a recording of a ~10 person meeting in a board room, specifically so the audio can be transcribed after the meeting?
01:03:10 Now that I’m back at the office, is there a proximity app that’ll lock my laptop when the iPhone isnt near by?
01:05:04 *** Panel Discussion – Business Branding ***
01:29:55 Morning Nakita! What best practices would you recommend to effectively blend digital branding with tangible/local branding?
01:32:01 Your digital presence looks very good please share your camera, audio and lights setup?
01:32:42 How do you handle building a “brand” without clients?
01:36:23 How does one keep the owner from “being the brand” in a small business? Or should they even try to avoid this?
01:39:00 Is it wise to address “Business Branding” at the beginning? Current “audience” is not a paying client. What do you advise?
01:43:24 How important do you think your “Zoom Presence” is for your brand?
01:47:55 Since you have been teaching, what qualities have made for a successful student in branding?
01:52:07 Have you ever worked with Car Wraps?
01:54:07 The NY Times, Buzzfeed and Slate branded me the “Original King of Twitter”. Should I use this for my branding or is this too pretentious? [link]
01:55:13 For a creative and technical professional on the autism spectrum, can that be used positively in ones branding?

#business #Building #branding