Trans Canada Trail OR Great Trail? besthike.com [Video]

A branding expert could use this as a marketing blunder.

NOBODY knows what to call the ever evolving 24,000+ km network of greenways, waterways, trails, and roadways.

Official website:

As of June 1, 2021, the name of The Great Trail of Canada has changed back to its original name, and is once again known as the iconic Trans Canada Trail. …

Back in 2016, we decided to separate the name of our organization (Trans Canada Trail) from the name of the physical trail (The Great Trail), as a way to celebrate and highlight the significant milestone of connection in 2017.

tctrail.ca

SO …

1. The 4560km non-motorized is called THE GREAT TRAIL
2. The organization is called TRANS CANADA TRAIL

I’m pleased nobody will ever be confused on that again. 😐

Click PLAY or watch it on YouTube.