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Entrepreneurship

Henna Pryor, President & Executive Coach for Pryority Group [Video]

Henna Pryor, President & Executive Coach for Pryority Group

You’re hiring and just are not seeing the quality flow of people responding to your job ads. A bit frustrated, you decide to launch an email/LinkedIn campaign targeting people from your competitors. You identify the people you want to talk to and start sending messages. Hopeful that you’ll draw in the strongest talent.

The response is underwhelming at best. Why?

Because no one cares about your company, your job or you until you can demonstrate the value of “what’s in it for me?”. The selfish way you message is the #1 reason you fail to gain a positive response. Start with a person’s pain first, then you gain their attention.

This show is proudly sponsored by Criteria Crop: https://www.criteriacorp.com/

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How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]
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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked

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