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Entrepreneurship

How a small business owner revived her sales after the lockdown slump [Video]

For thousands of entrepreneurs across the country, the pandemic has meant their dreams of starting new businesses had to be put on hold.

Milliner Sarah Ross (www.sarahrossmillinery.co.uk) was poised to launch her first range of showstopping hats in March 2020, with occasions such as weddings and Ascot in mind.

However, just as her products were about to go on sale, lockdown was announced, with all social events cancelled, meaning her plans ground to a halt.

After spending years training and honing her skills, Sarah, 49, from Oxshott in Surrey, was forced – along with thousands of other SMEs – to put her plans on hold.

‘I was due to launch just before lockdown was announced. I had worked through winter to prepare for it. I was supposed to have some pieces go on sale in a shop, and I had orders cancelled for Ascot as well.

‘Customer-wise, it was completely on hold. I still …

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Entrepreneurship

Branding by Studio Millie signifies the move from NYC to LA for a Pastry Shop created by Michelin Star Chefs [Video]

Dmi (short for do-ray-mi) was created in New York by 2 Michelin star pastry chefs who wanted tocreate pastries that would remind them of their travels and childhood memories. They reached out to us for a refreshed brand identity in preparation for their move to sunny LA. We wanted to create a brand that was reminiscent of the cool tones and their roots in New York City yet balanced with the purple and orange sunsets of California. The goal was to make this brand feel at home no matter where it lands.

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Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook