Learn all about personal branding so your design career can succeed today! Marketing yourself never mattered so much as it does right now.
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When it comes to setting up your personal brand, or working on a branding project, the way you use digital marketing and go about the whole project as a graphic designer is very important. You need to first understand what branding is and what it isn’t. Branding for example, is not a logo design. Even though a logo can be a small part of a brand.
There are so many psychological tactics when it comes to working on a personal branding project, or branding for a client. You need to think about colour, typography, emotion, and what people think feel and want. Building an emotional connection with your target audience is the aim of the game when it comes to branding and digital marketing, and the sooner you realise that the better. That should be at the very top of your brand strategy, the emotional response with your audience. That’s how you get into their consciousness and trigger a reaction. That’s what branding is all about at the end of the day.
When I started to implement these tactics into my branding projects and also self branding, I saw better results almost instantly. You really need to get into the mind of the audience and find out what makes them tick. So hopefully after watching this video by Satori Graphics, you will understand how to self brand and what a personal brand even means.
If you found todays video branding enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
Satori Graphics®
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©️ Copyright
The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the YouTube audio library and or sourced with permission from the author
0:00 2 Important Branding Facts
0:40 Marketing/Branding Power
0:54 A Myth
1:17 Colour
3:47 Get The Emotions Right
4:02 The Focus Process
4:42 What Do They Want & Why?
5:46 The ‘Aha’ Moment
6:22 A Real Example
7:15 Colour & Typography For Your Brand
7:57 Tell A Story
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