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Entrepreneurship

8 Costly Mistakes To Avoid When Starting A Business [Video]

8 Costly Mistakes To Avoid When Starting A Business

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Categories
Entrepreneurship

Brand Management - 370 | IES Abroad [Video]

As a powerful tool for creating lasting value for a company and its customers, the brand is one of a firms most important assets. Brand plays a central role not only in defining a companys market positioning but also in communicating its identity and differentiating it from competitors. To manage and leverage a brands force, companies thus must pursue, develop, and implement branding strategies that allow them to successfully highlight and mobilize their values, core competences, and marketing capabilities.