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Entrepreneurship

8 challenges for marketing teams navigating the MAP market [Video]

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment.

According to the annual MarTech Replacement Survey, marketing automation platforms have been the most-replaced application in the martech stack for several years. 

A full-featured marketing automation is also a sizable investment. Marketing teams are under pressure to demonstrate ROI for their martech tools, which requires a smooth deployment (which often includes a migration from another platform) and a rapid ramp-up time.

1. Utilization challenges 

MAP vendors, like many software vendors, struggle to encourage users to use functionality beyond what they are accustomed to, as many companies use only a small subset of their platform’s features. Marketing teams often fail to use capabilities they are paying for as they are trying to prove ROI. 

2. The lack of differentiation

The high replacement rate for MAPs suggests vendors are failing to innovate and …

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Entrepreneurship

How To Start A Business From Scratch - #RealTALK​ with Business Accelerator Graduate Fahim Khan [Video]

Watch the full episode with Fahim Khan for FREE only at: https://londonreal.tv/▶️ Latest Episode: https://londonreal.tv/episodes🎓 London Real Academy: https://londonreal.tv/academy🎁 Free Masterclass: http://londonreal.tv/masterclass-yt🎟 London Real Summit Tickets: https://londonreal.tv/summit#LondonReal #FahimKhan #Topic

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Entrepreneurship

12 Automation Tools Every Small Business Owner Should Use [Video]

On this video, I share 12 Automation Tools that will help you (or your employees) get your time back. In fact, I helped save one of my clients over 30 hours per week and improved revenue in the process by using these tools alone!Schedule your free roadmap call here: https://meetings.hubspot.com/mjentrepreneur1987Here are the 12 Automation Tools List (not affiliate links)1. MailChimp: https://mailchimp.com/2. Active Campaign: https://www.activecampaign.com/3. Buffer: https://buffer.com/4. Close.com: https://close.com5. Stripe: https://stripe.com/6. Chatbot: https://www.chatbot.com/7. BambooHR: https://www.bamboohr.com/8. Paychex: https://www.paychex.com/9. Quickbooks: https://quickbooks.intuit.com/10. Asana: https://asana.com/11. Google Forms: https://www.google.com/forms/about/12. Zapier: https://zapier.com/If you enjoyed this video, make sure to like and subscribe. More videos uploading soon!

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Entrepreneurship

Zoho CRM Dashboard & Reports Overview [Video]

Zoho CRM Tutorial Video #43 Today, we'll be discussing the Zoho CRM dashboard and reports overview.You could use the Reports module in Zoho CRM for tracking your company activity. There’s a list of system default reports available in this module, but you could also create custom reports. This is an example of the report pipeline by stages; you could see all deals pipeline groups by the stage, every account, every deal, closing date, probability, and total sum of amount. It is also possible to create a chart for some reports. When you build your report, you could select multiple modules; you could select a parent module, then additional child module, and even more. For example, you could see a report for all accounts with all invoices and all meetings inclusive or exclusive. An additional module in Zoho CRM is the analytics module. Here you could also check the system default dashboards, but also create your custom dashboard with different components. This is an example of lead conversion to the deal. So you could build a component where you could see the total number of leads, total number of leads converted into clients, number of deals created, deals won, and total conversion rate. It is also possible to create different kinds of analytics here. Charts, lists, and some other. That's it for today's Zoho CRM setup guide.______ BONUS !!! Open a free Zoho One trial account and get a free demo from Zoho.Follow this link to open Zoho One Free Trial: https://rebrand.ly/8lq6o6h______ BONUS !!! Upgrade your free Zoho account to paid within 25 days and get a free consultation from our expert. Book your consult: https://rebrand.ly/bth0yk9______OUR SERVICESFully utilizing ZOHO’s potential requires specific expertise. Our team can quickly handle any implementation – from the simplest to the most complex – from speedy CRM configuration to integration with your ERP system and data migration, to effective training and user adoption.Quick Start CRMA functioning Zoho CRM up and running in just two weeks.Full Business PlatformAll Zoho applications and modules, 3rd party software tools integrations, data migrationsManaged ServicesOngoing support – multi-month SLA agreements or bank of hoursRequest more info at knowhow@customerization.ca training and user adoption.______ Important linksTag Customerization as your Zoho Partner: https://rebrand.ly/283zhcb______ Connect with us on Social Media: LinkedIn: https://www.linkedin.com/company/cust...Personal LinkedIn: https://www.linkedin.com/in/kiratcher...______ CONTACT USWebsite: https://customerization.ca/Email: knowhow@customerization.ca See you soon!