In many ways, a business is only as successful as its sales department. A skilled sales team will track down valuable leads, build prospects’ trust and, ultimately, close deals.
However, this process involves many time-consuming processes. It would be better if teams could cut out the manual tasks and focus on what really matters: making sales. This is where sales automation comes into play.
But what is sales automation, and how does it help your sales representatives? More importantly, what automation strategies can help boost your lead conversion rate? Let’s find out!
What is sales automation?
Sales automation software is powered by artificial intelligence (AI) and is primarily used to carry out manual tasks on behalf of the sales team. It’s an umbrella term for a variety of different tools, including lead generation, CRM, sales analytics and email marketing.
Thanks to a type of AI-powered technology called machine learning, which can learn and adaptindependently, these …