6 Key Website Branding Elements for Online Stores (2025) [Video]
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Entrepreneurship

6 Key Website Branding Elements for Online Stores (2025) [Video]

Imagine it’s 1908, and you own Hank’s Barbershop in downtown Mason City. Your physical storefront, hand-painted sign, signature mutton chops, and 10-joke rotation create a recognizable brand identity. You’re Hank, and that’s enough.

Today, Hank’s Barbershop would need more than an offline identity. It would also need a presence across online channels, maintaining consistent branding on social media platforms, TV and radio ads, email marketing materials, and a website.

Thankfully, website branding can help. Here’s what it is, why it matters, and six key website branding elements for your ecommerce site.

What is website branding?

Website branding can mean a strategic process, a design process, or a design system—depending on the context:

  • A strategic process. Strategic website branding is the process of creating a distinct brand identity for your website. The result is a brand identity system—a design and messaging framework defining your brand’s voice, values, and visual style.

  • A design process.Website branding can also …

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