5 Ways To Build Your authority On YouTube | Alseif Social Marketing Tips [Video]

Here are five ways you can build your brand authority with YouTube.

1. Take the Time to Understand Your YouTube Viewers

The only way that you will be able to build your brand’s authority on YouTube is by making the kind of videos that your target audience wants to see. The only way that you will be able to create videos that will attract your target audience is if you thoroughly understand your viewers. To determine the kind of videos and content that your viewers want to see from your brand you have to brainstorm and decide on your ideal demographic. You need to know who your audience is, their age range, their interests, the kind of content they enjoy watching, and why that is tuning into other YouTube channels like yours.
You can start your brainstorming session by doing a search of relevant keywords to see what kind of videos appear in the searches. This will allow you to see what other types of videos are being made based on your niche. Look for videos that have a high view rate and check out their corresponding channels to see what their subscriber numbers are.

The more detailed you can get about who your target audience is, the more you can be sure that you’ve chosen the right approach with the videos that you are producing. If you want to build your authority on YouTube, then you have to make sure that you are providing the right kind of content to attract your target audience and encourage them to subscribe to your channel. You need to make sure that you take the time to clearly define your target audience before you spend the effort in creating videos for your YouTube channel.

2. Make Compelling Videos

It’s the same for blogging, as it is for Facebook, as it is for Twitter, as it is for YouTube, content is king. In fact, it is even more accurate when it comes to the videos that you create. The only way that you will be able to increase your following on YouTube and build your authority is if you have high-quality videos that spread across other social media platforms is by creating content that is worth sharing. This is where understanding your demographics becomes key.

So, what kind of content is worth sharing? As you probably already know, the most shareable content are the kinds of videos that are either extremely funny or that appeal on an emotional level in some way. While it can be controversial, these kinds of videos don’t bring in the positive results in the say way as the heart-warming stories would. The last thing that you want to create is a boring video where you are standing in front of the camera with a potted plant and filing cabinet in the background, spouting out what makes your product better than all the others in a monotonous tone. No one is going to find that scenario exciting or funny, and they won’t share the video which means that you won’t be able to attract new followers or build your authority on YouTube.

3. Brand Your Channel Page

When it comes to building authority on YouTube, an easy way to do this is by making sure that your branding is consistent with your company website and across all social media platforms, including YouTube. You can customize your YouTube channel to be consistent with your business branding material by making sure that you are using the same colors, the same tone, and the same style on all your online marketing platforms. You also want to add your company logo to your page; you can either use it as your channel profile photo or include it in your channel banner. Either way, you want to make sure that your target audience can quickly identify your brand when they visit your channel.

4. Create Different Types of Content

To build your authority on YouTube, you need to create videos that get a lot of views, and you need to increase your number of subscribers. This means that you need to produce the kind of videos that will garner a lot of attention. While we discussed creating funny and entertaining videos earlier in this piece, there are other kinds of video formats that have been proven successful on YouTube. To be a smart brand marketer, you need to know which types of videos are most popular and understand how you can develop your videos around these trends. Creating different kinds of videos around your product or service will keep your viewers interested and coming back for more. Here are some of the most popular types of content that you can create for your YouTube channel to help build your authority on the platform.

• Product Reviews
• How-to-videos
• Video blogs or vlogs
• Comedy or Skit videos
• Educational videos
• Q&A videos
• Behind the scenes videos
• Webinars

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