5 Trends to Master in 2025 [Video]

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The marketing landscape is constantly evolving, and staying ahead of the curve is crucial for businesses of all sizes. Here are five key trends to watch in 2025:

1. The Rise of AI-Powered Personalisation

AI is not just a buzzword, but a game-changer in the marketing landscape. It’s revolutionising the way marketers personalise customer experiences. With AI-powered tools, we can now analyse vast amounts of data to understand customer preferences, behaviours, and needs.  This allows us to deliver highly targeted messages and offers that resonate with each customer on a deeper level. The rise of AI-powered personalisation is a trend to watch in 2025, as it will enable us to deliver highly personalised experiences at scale.

Forbes emphasises the growing importance of personalised customer experiences. Casey Gannon, VP of Marketing and Technology Partnerships at Bold Commerce, predicts AI will play a crucial role in 2025 and beyond, enabling marketers to deliver highly personalised experiences at scale.