5 Key Outcomes From Marketing Automation
Marketing automation should be an efficient and effective way for you to respond consistently, regularly and intuitively to the needs of your customers, clients or prospects.
It is the opportunity for your business to be more responsive to customers, utilise staff much more efficiently and keep you at the forefront of your valued customers.
Here are the 7 Outcomes that Marketing Automation needs to deliver to your business
#1 Drive More Leads
You can use marketing automation to drive your pipeline by sourcing the hottest leads, creating customized campaigns (such as email campaigns) to target ideal buyers, and moving leads through the sales cycle to maximize the ROI of marketing programs.
Your marketing automation will allow you to connect sales and marketing.
Sales will know which leads to follow up with first and be able to focus their time on what matters most: closing deals.
#2 Convert More Leads To Sales
With powerful features like lead nurturing you will make sure that your business won’t miss out on an opportunity that isn’t ready to close.
For instance, prospects who aren’t ready to interact with sales teams can be automatically added to an educational email journey, which can deliver relevant, dynamic content based on their preferences.
You can automatically run A/B tests of email campaigns to find the message that inspires the most engagement and conversation.
This means you can test and gain feedback quickly on what works.
When you see what is working more quickly you can implement improvements faster which means improving your conversions and ultimately sales.
#3 Optimise Marketing Spend
It helps you monitor the effectiveness and ROI of your digital marketing campaigns, so you can find out what’s working and what’s not.
Then you can automate many activities – like lead follow-up, email campaigns, list segmentation, lead scoring, etc. – saving you tons of time and effort.
Marketing automation can support drip marketing campaigns.
This enables you to build quality emails and landing pages, and then track your campaigns from start to finish to see how leads are moving through your funnel.
The power of Marketing Automation is that it informs you quickly as to what’s working and what’s not.
#4 Grow Your Business
Leakage is what occurs when good leads leave your sales funnel.
Marketing Automation will allow you to easily plug the hole in the funnel that causes those leads to leave.
Your first step is to map out the life of a lead.
Take it from cold to close, trying to identify those points in the funnel where the lead is falling off.
You can identify a point where leads are pouring or just trickling.
When you have identified the holes or leakages you then can work on ways to fix these problems.
By fixing them you will keep more customers and close more sales
#5 Improve Value To Customers
Marketing automation makes it easier to send personalized, 1:1 targeted messages.
This means your communication to customers is much stronger and valuable.
When you automate your marketing, you can focus more heavily on the quality of your campaigns and messaging.
You have a consistency of message, consistency of when a message is delivered.
You have the ability to add more personal touches to your campaign – by collecting data on a prospect’s interests and goals, you can custom-tailor future offers so that they are more relevant.
Marketing Automation gives you many options
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