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Smart marketers outsource content creation to reach their recruitment marketing, employer brand, and culture communication goals. Keep reading to learn why.
According to a 2023 Content Stadium survey, 85% of social recruiting respondents reported that they faced challenges when creating content (images and videos). 44% cited content creation taking a lot of time to create as their top challenge, followed by lack of creative skills on the team (30%) and lack of time and resources (28%).
As an employer brand and recruitment marketing content agency, these stats are unsurprising to our team at Stories Inc. We work with corporate marketing and employer branding teams every day. And, most marketing practitioners we know who have tried to create recruitment marketing content themselves don’t do it again… even when they have internal video production capabilities in-house, even when they’re great with a smartphone, even if a project sounds really fun to …