People are more connected than ever before thanks to the internet, yet there are still some business-to-business (B2B) companies that haven’t been able to find a balance between their offline and online marketing efforts. Fortunately, there are plenty of ways that companies can integrate their offline marketing efforts with social media or a website in order to grow even more in this digital era.
Consistent branding
One of the most important elements of bridging the gap between offline and online marketing is utilizing consistent branding across both fields to create more cohesive marketing campaigns. This means that companies should be using the same logo, designs, fonts, colors, and styles across every marketing channel, both online and offline.
For example, a company’s website should have a similar appearance to the business cards, and postcards, flyers, or brochures should have a visual connection to the company’s headers across social media platforms. This way, companies will be able …