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The employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. To innovate in employer branding, you need to work to keep up with current talent priorities, preferences, and market shifts.
With any employer branding test, keep in mind the ABC’s of Innovation: Audience, Beta Testing, and Constraints. By focusing on targeted audiences and small but scalable testing, employer brand and recruitment marketing professionals will be able to more easily launch experiments and measure impact.
In this post, we share three ways to innovate in employer branding and how your company uses storytelling to attract, nurture, and convert talent, supported by real examples.
When looking for new ways to reach talent, consider the age old marketing adage: “meet your audience where they are.” Meaning, select the right channels.
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