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By Vincent Galante RGD, Head of Product and Design, and Tabatha Montagano, Intermediate Product Designer, Yuhu
Context
Through technology and culture built on inclusivity, tireless iteration and customer-centricity, Yuhu is shaping the multifamily rental experience. The in-house design team at Yuhu undertook this rebrandwith the goal of forging an ownable, global position in the industry. The new branding needed topresent Yuhu as a unique alternative to incumbent vendors.
The branding needed to be versatile as it was to be applied to a wide range of collateral including marketing material, website, products, design systems and more. Cohesive and unwavering across all touchpoints, Yuhu was to be seen as the friendly challenger, unafraid to do things differently in an industry that has long lacked disruptive innovation.
Methodology
To gain a solid understanding of the brand’s personality, values and market strategy, the stakeholders were brought together for competitive analysis workshops. Through the workshops, it was determined that …
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