YouTube releases leaderboard of most watch ads ahead of Cannes Lions 2023 [Video]

The marketing world is gearing up for its biggest event on the calendar, and to mark the occasion YouTube has given some insight into how Cannes Lions 2023 could shape up.

Cannes Lions 2023 YouTube leaderboard

The ‘YouTube Ads Leaderboard: Cannes 2023’ features a cocktail of branding, from annual technology announcements to a star-studded jewellery commercial, in its ten most watched videos since the last festival.

Arabic was the only language other than English to feature, with Egypt’s telecom industry scoring double representation as both Orange Egypt and Telecom Egypt present.

Both Apple and Samsung had success with smartphone announcements, the American company only narrowly edging out its Korean counterpart. Streaming service Peacock boasts the only piece of content from Shorts, YouTube’s answer to TikTok, in a sassy ad for Kevin Hart’s talkshow.

Burger Kingeven snuck onto the list at tenth spot, reworking the ingredients of its signature product into an earworm. Not a bad effort …