To grasp why you need marketing automation in your life, you first need to know exactly what marketing automation software encapsulates. Essentially, it’s a software designed to automate businesses marketing efforts like social media posting, email marketing, business analytics, etc. Efficiency is the name of the automation game because after all it’s efficiency that produces profitability. In our agency’s opinion, automation software is definitely worth your time and energy.
Top 5 Ways Automation Benefits Your Company
Did you know that 67% of marketing leaders are using a marketing automation platform as a part of their digital strategy? That’s because of the undeniable benefits that automation boasts:
1. Enhanced Productivity (time saving)
Marketing automation software has the ability to give one person the power of a 40-employee team. With the right automation software, lead nurturing emails and marketing campaigns can be automatically triggered as soon as someone meets the criteria you’ve set. After setting up triggers and buckets to put users that complete your set actions in, …