You Need Marketing Automation [Video]
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Entrepreneurship

You Need Marketing Automation [Video]

To grasp why you need marketing automation in your life, you first need to know exactly what marketing automation software encapsulates. Essentially, it’s a software designed to automate businesses marketing efforts like social media posting, email marketing, business analytics, etc. Efficiency is the name of the automation game because after all it’s efficiency that produces profitability. In our agency’s opinion, automation software is definitely worth your time and energy.

Top 5 Ways Automation Benefits Your Company 

Did you know that 67% of marketing leaders are using a marketing automation platform as a part of their digital strategy? That’s because of the undeniable benefits that automation boasts:

1. Enhanced Productivity (time saving)

Marketing automation software has the ability to give one person the power of a 40-employee team. With the right automation software, lead nurturing emails and marketing campaigns can be automatically triggered as soon as someone meets the criteria you’ve set. After setting up triggers and buckets to put users that complete your set actions in, …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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Categories
Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.