You cant market your way out of global chaos, says NYCs CMO Nancy Mammana [Video]
Categories
Entrepreneurship

You cant market your way out of global chaos, says NYCs CMO Nancy Mammana [Video]

The Drum sits down with the New York City Tourism + Conventions marketing boss on judging day for The Drum Awards for Marketing Americas to hear how she is branding the city in uncertain times.

New York City practically markets itself, right? Wrong.

“It’s easy in the sense that it’s New York City and people love it,” says Nancy Mammana, chief marketing officer of New York City Tourism + Conventions.

If the city were to stop marketing itself, however, would people still come? “Probably,” she says, “but they wouldn’t go where we want them to go, when we want them to go.”

Mammana is speaking to The Drum at the judging day for The Drum Awards for Marketing Americas, which are being held in the offices of Stagwell at One World Trade Center and sponsored by Verizon.

Welcome to the paradox of city marketing: it’s selling something iconic, chaotic and constantly in flux, especially at a time when international visitors are questioning whether the …

Watch/Read More
  • Tags

Most Popular Posts Today

Most Popular This Week

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
►
Categories
Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

  • Tags

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.