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Duncan Jefford

Duncan Jefford,

South East regional director,

Everyone Active

I read with interest about the Sport and Recreation Alliance #RightToBeActive campaign to make physical activity a ‘fundamental right’ for children. I’m pleased to see action being taken, and have signed the petition.

“Our experience shows there’s a wealth of opportunity out there to engage kids in activity. Health clubs alone can’t turn the tide of inactivity, but working with inspirational individuals, local athletes, community bodies and schools can work wonders. To reach kids you need to fire up their teachers and parents too, with accessible, affordable opportunities.

“The leisure industry has a responsibility to do this: we’re at the forefront of facilities provision and must open our doors, pools, pitches and sports courts. Collaborations are the way forward. Our Alex Danson Hockey Academy and Max Whitlock Gymnastics courses are going down a storm as are our junior netball coaching sessions, delivered in partnership with national league Benecos …

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