This video is a segment from the “Integrations” episode of the ActiveCampaign live show, “Growth Decoded” — where we demystify the customer experience to grow your company — one topic at a time!
In this segment, we investigate why a business might use 2 different software tools that do similar things. Why might a company have 2 CRMs? Or an integration between 2 tools that offer similar solutions?
To answer these questions, Ernie sits down with Peter Coffee, VP for Strategic Research at Salesforce and Neha Varshneya, Senior Manager of Platform Marketing at Thinkific.
Peter and Neha discuss how there is no one-size-fits-all software tool that can do it all for your business. Different tools solve different problems in different ways. As a business you’ll face many specific situations and have unique business needs that are best solved by a particular software tool. And that’s where integrations come into play.
By linking your tools together (even if they’re similar!) you can best accommodate your teams and processes by giving them the best tool for the job.
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