About this video
Description
As creative spirits, we love change. We seek it. We drive it. But, generally speaking, people have a love / hate relationship with change. Not always in equal parts. So how do we get people excited about a new, future state? “Seeing is believing,” as they say. This is the purpose of brand world-building. This talk is a “how to” of world-building that blends lessons from World Builders in literature, politics, religion and more to teach each of us how to make the futures we see so irresistible, that they become inevitable.
Sponsored by SVA, Masters in Branding