Why you need to pay attention to Aldi’s marketing [Video]
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Entrepreneurship

Why you need to pay attention to Aldi’s marketing [Video]

When you think of brands with brilliant marketing strategies, it’s probably the big hitters that come to mind – the likes of Coca-Cola, Nike and Apple, you know, the ones with the best logos and the huge marketing budgets. Or perhaps you think of retailers – IKEA is another one that often comes up. But have you ever considered the marketing strategy of German supermarket, Aldi?

Mark Baldwin, the CEO of Baldwin Digital, thinks it’s worth a look. “Brands like Aldi have seen their profits and following skyrocket thanks to carefully crafted campaigns that resonate with audiences well-versed in the social media landscape,” he says.

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Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]
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Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]

Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in

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