Geoff & Andrea will be telling us about how to properly use direct mail including their proven formulas generated from mailing tens of millions of postcards.
Geoff and Andrea founded the Kay-Grant Group just a little over 7 years ago. Since then they have grown it into a powerhouse expected to close $130mm in 2022.
The primary driver of sales at The Kay-Grant Group comes from leads generated through direct mail and digital marketing.
The reason for choosing these methods is that they come with a mix of incredibly predictable ROI and scalability.
When Geoff saw just what a beast for real estate lead generation could be, he developed a software platform, Wise Pelican, that allows real estate agents to create and mail campaigns without ay sort of minimum per campaign allowing postcards to be highly targeted. Today that same platform is full of bells and whistles including automated lead capture via QR codes and the ability to instantly calculate turnover rates.
In 2021 The Kay-Grant Group’s direct mail campaign returned a 330% ROI in one of the most competitive markets.
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