“Recession-proof” marketing is about getting back to basics.
Capturing demand that’s already in the market.
But there’s untapped potential in building your founder brand…
In this video, Ed Fry Head of Growth at Mutiny, and Alina Vandenberghe, Co-CEO and Co-Founder of Chili Piper, get in to how to make that happen.
They talk about:
– How to maket to marketers
– The impact they’ve seen from personal branding
– How to overcome the fear of building your founder brand
– How Chili Piper’s co-founder built her brand
– And so much more
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A bit about Chili Piper:
Chili Piper is the most advanced routing and scheduling software for B2B revenue teams.
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.
A bit about Alina Vandenberghe:
Started her own company before high school. Sold lipstick and my tech skills. Decided to get a master’s in computer science because make-up was a low-margin business.
Went on to create the first mobile products with millions of users for Thomson Reuters, Bloomberg, and Pearson. Some of them went to be keynoted on stage by Steve Jobs.
Founded Chili Piper in 2016 to boost buyer engagement for cool companies like Spotify, Airbnb, Snapchat, Shopify, and thousands of others.
You can find Alina on LinkedIn: https://www.linkedin.com/in/alinav
Instagram: https://www.instagram.com/alinutzav
TikTok: https://www.tiktok.com/@alinutzavdb
A bit about Ed Fry:
With 8+ years of growth marketing experience, Ed Fry is currently the ‘Ed of growth at Mutiny, where he’s helping marketers convert their top of funnel demand into revenue.
You can find Ed on LinkedIn: https://www.linkedin.com/in/edfryed/
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Video Chapters:
0:00 – Intro
0:22 – Marketing to marketers
1:27 – Building your founder brand and the value of dark social
4:01 – Why are founders afraid of founder branding?
6:25 – How Chili Piper’s founder built her brand