Understanding the Value of new domain extensions and How to Use Them to Create Custom Short Links
By new domain extensions, I’m specifically talking about all the new gTLDs – generic top-level domains – that have been released over the last couple of years:
- .xyz
- .link
- .press
- .cool
- .city
And the other – there are over one thousand – new domain extensions that are up for grabs.
So why are they so perfect for your custom short links, but not necessarily for your website?
And how can you use them to their advantage?
First, let’s backtrack a bit…
What on earth is a gTLD?
Let’s start by taking a website address as an example and break it down to better understand:
www.socialmediaexaminer.com
“.com” is the Top-Level Domain (TLD), “socialmediaexaminer” is the Second-Level-Domain, and “www” is the Third-Level Domain.
The biggest TLD around is “.com” but there are many others including “.org” “.biz” and …