In today’s episode we’re joined by Stan Bernard, President of Bernard Associates and author of the newly released book, ‘Brands Don’t Win: How Transcenders Change the Game’, available 12th October 2021.
In this episode, you’ll learn:
How businesses can learn from transcender sports teams and vice versa.
What has changed in marketing that means branding alone is no longer as effective as it once was?
The paradigm shift of elected advocacy to selected advocacy.
The important role that influencer marketing plays in Stan’s transcender system vs traditionalist systems of marketing.
Understanding how to apply ‘Campaign Agendas’ to your business, inspired by political campaigning.
Peloton’s success in creating a cult-like following of ‘advengelicals’.
How Starbucks became and continue to be a transcender business without necessarily having the best coffee.
The role of Trump’s 2016 ‘Make America Great Again’ caps played in his campaign agenda.
Referenced on this episode:
[Book] Brands Don’t Win, by Stan Bernard: https://brandsdontwin.com/ & Amazon: https://amzn.to/3axlaQC
CONNECT WITH STAN/BERNARD ASSOCIATES:
https://brandsdontwin.com/
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scott.colenutt@sitevisibility.com
https://www.linkedin.com/in/scottcolenutt
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If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d us to cover, please send this to marketing@sitevisibility.com