WHY I AM STARTING A BUSINESS | How the shoe business idea came about [Video]

It has always been my dream to start a shoe company, but it has also been clear to me that I didn’t want to start a new brand just to be another designer label. If I was going to do start a business, it has to offer more value than just making a pair of beautifully designed and well-made shoes. The starting point of this footwear company came from a casual conversation with Guy, who owns a historical cobbler store in NYC and who I’ve been going to repair my shoes. After incubating the business idea for almost 2 years I finally decided to put it into action. Sustainable fashion is more than about making products with recycled or environmental friendly materials. To me, modern sustainability is a letter on craftsmanship — to be enjoyed, to be rejuvenated.

Thank you for watching the video. Every view, comment, like, and subscriber has truly helped me to get to this point. I appreciate you more than you could ever know and I can’t wait to keep sharing more on my journey with you in the future!

LET’S CONNECT! ☟

instagram : @kaiwenyen – https://www.instagram.com/kaiwenyen/
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tik tok : @kaiwenyen – https://vm.tiktok.com/ZMe5uJCdh/

– about me –
Hi there! My name is Kaiwen. I’m starting a shoe brand and I love sharing my journey with you. I will be posting videos talking about my life, fashion, shoe design, starting a business, career journey, entrepreneurship, and more shoes – women’s high heel shoes to be specific. Everything you want to know about starting a new business especially in the fashion industry is here. Please subscribe if you haven’t already. I’m excited to have you join me on this new venture!