wegmans
The Wegmans on Route 57 in Liverpool, seen in a file photo.
(Dick Blume | The Post-Standard)
Syracuse, N.Y. — Wegmans’ latest triumph is a big one.
It beat out beloved brands including Apple, Costco and Amazon to take the top spot in a new Harris Poll measuring corporate reputations. It was the chain’s first year in consideration thanks to some expanded ranking requirements.
Wegmans is no stranger to the tops of surveys. It’s a regular presence on Forbes’ Best Places to Work list and Consumer Reports’ rankings of the nation’s best supermarkets.
But why? What is it about Wegmans that ignites such loyalty and love?
To find out, I talked with Brian Sheehan, an advertising professor at Syracuse University’s Newhouse School of Public Communications and an expert on branding and marketing.Why does Wegmans do so well at surveys like this?
Wegmans is not just another supermarket. Wegmans is really a food shopping experience in terms …