One of the hottest buzzwords today in business is “purpose-driven company.” Studies show that customers have shifted their priorities since COVID, looking to buy from companies that have a deeper purpose than simply making money. According to The Sprout Social Index™ 2022, company alignment with personal values is 74% more important to consumers today than it was in 2021. Having a clear brand messaging framework is a great way to convey those values and key messages clearly, across all marketing channels.
In this post, we’ll define the elements of a brand messaging framework, how it helps you tell your company’s story, and keep branding consistent.
What is a Brand Messaging Framework and Why is it Important?
A brand messaging framework defines your company’s mission, value proposition and differentiators, setting the standards for your brand’s personality, purpose, and key messages. Putting these guidelines in one place helps everyone on your team understand the ‘what’ …