Categories
Entrepreneurship

Why a B2B Brand Messaging Framework Is Critical [Video]

One of the hottest buzzwords today in business is “purpose-driven company.” Studies show that customers have shifted their priorities since COVID, looking to buy from companies that have a deeper purpose than simply making money. According to The Sprout Social Index™ 2022, company alignment with personal values is 74% more important to consumers today than it was in 2021. Having a clear brand messaging framework is a great way to convey those values and key messages clearly, across all marketing channels.

In this post, we’ll define the elements of a brand messaging framework, how it helps you tell your company’s story, and keep branding consistent.

What is a Brand Messaging Framework and Why is it Important?

A brand messaging framework defines your company’s mission, value proposition and differentiators, setting the standards for your brand’s personality, purpose, and key messages. Putting these guidelines in one place helps everyone on your team understand the ‘what’ …

Watch/Read More
Categories
Entrepreneurship

An Post Delivers New Campaign as Part of Brand Reset [Video]

The campaign is part of a wider branding reset by the company called “Making Better Happen” and represents a €3m investment by the company. A key part of the rebrand is a new hero campaign called “A Nation Delivers”. Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring […]

Categories
Entrepreneurship

How To Start A Business From Scratch - #RealTALK​ with Business Accelerator Graduate Fahim Khan [Video]

Watch the full episode with Fahim Khan for FREE only at: https://londonreal.tv/▶️ Latest Episode: https://londonreal.tv/episodes🎓 London Real Academy: https://londonreal.tv/academy🎁 Free Masterclass: http://londonreal.tv/masterclass-yt🎟 London Real Summit Tickets: https://londonreal.tv/summit#LondonReal #FahimKhan #Topic