Categories
Entrepreneurship

Who Is Brand Identity For? [Video]

Who Is Brand Identity For?

What’s the point of Brand Identity? And who is it for? If you answered anyone, you may be surprised. In this video, our guest instructor, James Martin (aka Made By James), joins us to break down who the right audience is, and why a brand’s identity is so important in capturing and retaining that audience. It’s all about positioning a brand for success, which helps people better understand who they are.

Want to learn more about Brand Identity Design? Check out Made By James’s course on The Futur: https://thefutur.com/course/brand-identity-design

Check out this episodes free PDF: https://www.dropbox.com/scl/fi/im4f756cf8zuttl1d5jpt/episode-5.pdf?rlkey=vj0ti2psdzfv3bj1pwlkuldgd&dl=0

In this episode:
00:00 – Intro
00:17 – Who Is Brand Identity For?
00:24 – Are They A Part Of The Audience?
02:22 – Positioning
02:59 What Creates Positioning?
03:47 – What Does Brand Identity Do?
04:10 – Only A Few Opinions Matter
05:10 – Gain Clarity On Your Audience
05:40 – Brand Identity Helps Our Clients

#branding #brandidentity #brandidentitydesign

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https://thefutur.com/accelerator

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https://thefutur.com/pro

✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop

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https://thefutur.com/podcast

Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations

Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur

Shorts Playlist:
https://www.youtube.com/@thefutur/shorts

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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

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