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Where is Brand Awareness on Mobile in the Marketing Funnel? [Video]

Mobile display advertising can help with branding by allowing businesses to showcase their products or services on mobile devices through visually appealing ads, which can help create brand recognition, awareness, and recall among potential customers.

Branding On Mobile

Here’s an example:

Let’s say you are a new online fashion retailer targeting millennials who are interested in trendy and sustainable fashion. To promote your brand and products, you could create a mobile display ad campaign that includes eye-catching visuals, catchy taglines, and links to your website or social media pages.

For instance, you could create a series of ads that feature models wearing your latest collection in a scenic outdoor setting, with messages such as “Sustainable fashion for a better world” or “Express your style and values.” You could also use dynamic ads that showcase different products based on users’ browsing history, preferences, or location.

Getting In Front Of Where People Are Looking

By running these ads …

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