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Yesterday (Jan. 27), McDonald’s announced that its chief marketing officer (CMO), Tariq Hassan, resigned.
The fast food giant’s USA president, Joe Erlinger, posted a message on the company’s site announcing the leadership change. The note states that Hassan, who led marketing at McDonald’s since 2021, resigned shortly after the holidays.
Alyssa Buetikofer, McDonald’s CMO of Canada, will succeed Hassan as U.S. CMO, effective Feb. 15.
“There is great comfort knowing my team is not only in capable hands, but Alyssa is a leader who will continue to challenge and inspire them to elevate McDonald’s marketing to new heights,” Hassan wrote in a post on LinkedIn.
Here’s what you should know about the new CMO:
She’s got a heavy lift
Stepping into the U.S. CMO role, Buetikofer will have her work …