We’ve heard the saying time and again, “People don’t buy products, they buy experiences.” And while this adage is definitely true, it is somewhat incomplete. Yes, people buy experiences, but they don’t buy them from just anyone – they buy from brands they know, love, and trust.
Remember when Apple released the iPod and used the catchy line, “1,000 songs in your pocket,” to market it? It wasn’t just that line that drove sales. It was also the fact that the iPod was an Apple product – a globally recognized and loved brand that people were willing to wait hours in line for. The power of Apple’s brand is what really drove excitement around the release of the iPod. And that’s why branding is incredibly important.
So, what is branding, and what can it do for your marketing journey? Let’s explore.
What is branding?
Your brand is your story. More than just your …