Branding. It’s a term we hear consistently in the context of both product and company identity. But, what is personal branding? In the same vein, personal branding is the strategic process of defining your unique value proposition and managing the outward expression of your professional self. It extends well beyond an elevator pitch or a resume. Rather, it’s a comprehensive image of who you are, your experiences, your goals—and what you stand for. Learning how to build a personal brand can be a key step in boosting your personal and professional goals.
Why Is Building A Personal Brand Important?
Building a personal brand is critical in the modern age because your reputation follows you in real life and online. When created and managed correctly, this presence helps you build credibility, differentiate yourself from others in your field and gain visibility to attract new opportunities.
Journalist and marketing consultant Chris Broganonce said, “Cultivate visibility because attention is currency.” Developing a personal brand …