Website Redesign & Brand Strategy – Manufacturing Case Study [Video]

Introduction

Why they partnered with Kuno

For their website redesign, Amerline wanted a partner that not only breathed new life into their website visually, but also had a strong grasp on the specific variables of their niche industry. When they came across an industry website that checked both boxes, Amerline was inspired enough to call and ask the company who designed their website. And then they contacted Kuno.

Expectations of partnership

With a background deeply rooted in the military, Amerline needed to pivot this rich history into industrial and commercial applications per their new AEC^® connector product line. They needed a branding partner with design and content expertise to navigate this shift in a strategic manner. At the same time, Amerline wanted to identify and implement key usability features to make the conversion process frictionless. Kuno offered the user experience expertise to get stronger results.

Benefits Kuno offered

Having worked with many other industrial clients, the Kuno team …